Ministry of Tourism: Driving innovation and showcasing Lebanon’s hidden gems

Lebanon’s Ministry of Tourism is embracing technology and collaboration to put the country back on the global tourism map. From AI-driven platforms to cultural initiatives and upgraded travel infrastructure, the ministry is working to showcase Lebanon’s natural beauty, rich heritage, and lesser-known regions.

One of its most ambitious projects is a new AI-operated tourism platform, developed in partnership with the Ministry of Technology and Artificial Intelligence. The app acts as a digital hub connecting travelers with verified local businesses, from bakeries and restaurants to boutique shops, guesthouses, and tour operators. Small businesses can register for free, have their presence verified, and gain visibility to a wider audience.

“The platform doesn’t just promote tourism, it empowers our local businesses,” Minister Laura Lahoud told The Beiruter in an exclusive interview.

Through AI, we can offer personalized recommendations to visitors while giving small entrepreneurs the exposure they deserve

The system continuously updates, adapting to user preferences and helping the ministry track tourism trends in real time.

Showcasing Lebanon: Innovation meets culture and nature

The ministry is also engaging the public through initiatives such as the “Lebanon Through Your Eyes” photo competition, inviting participants to submit images in culture, nature, and people categories. Winners receive cash prizes, while the ministry builds a fresh library of photographs to promote Lebanon’s beauty.

Travel infrastructure is another priority. Jounieh Port has been upgraded to welcome international travelers and offer Lebanese citizens direct routes to destinations like Cyprus and Turkey. “The port’s development is intended not just as an alternative to traditional airports, but as a gateway for tourism,” Lahoud told The Beiruter.

Security and stability are our top priorities, visitors must feel safe to enjoy everything Lebanon has to offer

Collaboration extends to Lebanon’s iconic sites. At Jeita Grotto, the ministry works with local authorities and speleology experts to protect the site while reopening activities such as yoga sessions and dining experiences. Nature and eco-tourism are also emphasized, with organized hikes and rural initiatives showcasing scenic landscapes and generating employment in local restaurants, guesthouses, and transport services.

The ministry’s role is to highlight lesser-known areas and provide new opportunities for communities across Lebanon

Joint efforts with the Ministries of Culture, Environment, and Agriculture have resulted in festivals celebrating local produce, such as the Cherry festival in Hammana, with plans for upcoming fig and apple events, benefiting both tourism and local markets.

Looking ahead, the ministry is preparing for major international events, including the Pope’s first visit outside Italy, expected to attract a large number of tourists. Despite a busy summer season, the ministry is committed to promoting year-round tourism, ensuring that visitors experience the country’s beauty in every season.

By combining innovation, collaboration, and a hands-on approach, Lebanon’s Ministry of Tourism is revitalizing the sector, showcasing the country’s treasures, and creating new opportunities for communities nationwide.